Gwynne Mims - Owner + Master Stylist

Founder, Gwynne Mims, began her career in beauty over a decade ago in New York City at the prestigious Eva Scrivo Salon. After building a diverse network of contacts and an enviable clientele list in Manhattan, she took on the Global Lead Stylist and on-air personality role for Ojon Haircare, an Estee Lauder company. Ever the student of her craft, Gwynne embraces current techniques and trends and has both studied and educated for industry leaders such as Vidal Sassoon, Bumble and Bumble, Oribe, Goldwell, Wella and L’Oreal Professional. She recently made the decision to bring her expertise back to her hometown and fittingly chose to exercise her cutting edge techniques and skills via the eponymous Gwynne Mims Salon.

Gwynne is widely renowned for her believable blondes, effortlessly chic tousled bridal and special event styles, hand painted highlights accomplished through the much sought-after French balayage technique, and perfectly executed layers wherein she utilizes both the scissor and razor. Gwynne’s work and expertise has been featured in countless blogs, on the most glamourous New York Fashion Week runways and in national leading publications such as Marie Claire, SELF, The New York Post, W, Allure and, of course, Vogue. 



Haircut: 95

Single Process:  100+

Highlights: 180+

Extensions: 500+ (Upon consultation)


London Hardin - Senior Stylist

London, one of our fastest growing team members, had her basic training at the Aveda Institute here in Jacksonville. Upon graduating, she received continuing education through a strenuous apprenticeship at one of Jacksonville’s most acclaimed salons along with Bumble and Bumble. 

Once she finished her apprenticeship, she came into her own and began building her ever-growing clientele at Gwynne Mims Salon. Once joining the team, London expanded her already vast knowledge of hair and beauty by training closely under Gwynne on our signature Balayage technique for highlighting, along with taking advanced classes with Oribe, Wella and Goldwell. London is known for her vibrant, yet believable reds, dimensional brunettes, and perfectly executed layers. London is a Riverside girl at heart and lives for the artsy and edgy environment, making her a perfect fit for those girls looking for that beautiful and hip ombre with flowing layers.



Women's Haircut: 75      Men's Haircut: 35

Single Process:  75+

Highlights: 140+

Extensions: 500+ (Upon consultation)

Eyebrow Wax: 25


Duane Pullen - Junior Stylist and Customer Service Specialist

Having recently relocated from Orlando, Duane, our resident southern gentleman, is currently completing advanced training through his apprenticeship with Gwynne while overseeing customer service and scheduling within the salon. Duane quickly became an integral part of Gwynne Mims Salon with his hospitality, keen eye for color, and incredible blow outs. We are thrilled to watch him develop into our next star stylist.



Women's Haircut: 45

Single Process: 75+

Highlights: 120+